Between this ad, the excellent Cadillac ad from a few weeks ago, the Corvette ad with the Saturn V rocket, the Jeep ad about building stuff and George Washington in a Challenger scaring the shit out of the British Army, the (mostly) American auto industry (I’m looking at you Chrysler/Fiat) has been putting together some damn good commercials.
For whatever reason, they seem to elicit mixed responses from the public at large. A good number of people think it’s too little too late, that American cars are all garbage, that these ads and the companies they speak for are a waste of American taxpayer dollars. I think those folks are wrong.
If these companies are going to survive and thrive, then some good ol’ American enthusiasm is absolutely called for. If we can’t get ourselves excited about the newest Corvette or Challenger, then who will?
We don’t just build cars, we build Cadillacs. Shit yeah! Let’s go beat up some Europeans with muscle cars! Awesome. My Jeep can go anywhere, and some dude in Detroit put it together. That’s the way it oughta be.
My new Chrysler is badass. Yes. Well, sort of. The idea behind your Chrysler is badass, and that’s all that matters.
Let’s get excited about a (mostly) domestic (again, eyes on Chrysler/Fiat) industry that is still innovating. Let’s get excited about a number of companies that are challenging the rest of the world. Let’s get excited about cool stuff coming out of Detroit.